Primary Research Questions

On a scale of 1-5 indicate how strongly you feel about the following:

  1. Drinking wine is only acceptable during special occasions.






  2. Most of the people who drink wine are rich.






  3. Most of the people who drink wine are older than me.






  4. Wine is expensive.






  5.  Most of the people who drink wine are Caucasian.






  6. Drinking wine is fun.






  7. Drinking wine is classy.






  8. Drinking wine gives me a headache.






  9. Drinking wine helps me loosen up.






  10. Most wine tastes dry.






  11. The more expensive the bottle of wine is, the higher quality it is.






  12. There are only a few varieties of wine to choose from.






  13. Compared to beer or a mixed drink, there is not a lot of alcohol content in wine.






  14. Champaign is not wine.






  15. All wine contains sulfites.






Check the answer that most corresponds to you. Check all that apply.

16. How often do you drink wine?
Every day
2-6 times a week
Once a week
Once a month
Only at special occasions
Never
17. Why do you drink wine?
To Relax
To enjoy the flavor
Because my friends/family does
To get drunk
For health benefits
I don’t drink wine
18. How do you feel when you drink wine?
Relaxed
Anxious
Drunk
Happy
Classy
Nauseous
Wild
Tired
Energized
Sexy
I don’t drink wine
19. Where would you most likely drink wine?
At home
At friend/family’s home
At a bar
At a restaurant
Only at a special occasion
I don’t drink wine
20. What time of the day would you most likely drink wine?
Morning
Afternoon
Early Evening
Night-time
I don’t drink wine
21. When you drink wine, how many glasses do you consume?
None
1
2-3
4-5
6+
22. What to you drink wine with?
By itself
With a meal
With cheese
With truffles
With other h’ourdurves
I don’t drink wine
23. What type of wine do you prefer?
Red
White
Sparkling
Desert Rose
I don’t drink wine
24. Which brand of wine do you prefer?
Robert Mundavi
Chateau Le’Blanc
Kendall Jackson
Sutterhome
Cakebread
Silverado
Sterling
John Pierre
Other: (please fill in if other)
I don’t drink wine
25. What price range do you usually stay within when shopping for wine?
<$5
$6-$10
$11-$20
$21-$40
$41-$80
$81-$100
$101+
I don’t drink wine
26. What other alcoholic beverages do you consume?
Beer
Mixed Drinks
Hard Liquor
Desert Liquor
None
27. How often do you drink other alcoholic beverages?
Every day
2-6 times a week
Once a week
Once a month
Only at special occasions
I don’t drink other alcoholic beverages
28. Where do you drink other alcoholic beverages?
At home
At friend/family’s home
At a bar
At a restaurant
Only at a special occasion
I don’t drink wine
29. When you drink other alcoholic beverages, how much money do you spend?
<$5
$6-$10
$11-$20
$21-$40
$41-$80
$81-$100
$101+
I don’t drink wine
30. Have you ever been to a wine tasting event?
Yes, I enjoyed it
Yes, but I did not enjoy it
No, but I would like to try one
No, and I am not interested in trying one

Demographic Questions

31. Age:


32. Location: (please type in the box)
33. Education:




34. Occupation: (please type in the box)

Income:




36. Ethnicity:




: (please fill in if other)